Everything about Yum Brands Inc totally explained
Yum! Brands, Inc. or
Yum! is a
Fortune 500 corporation, that operates or licenses
Taco Bell,
KFC,
Pizza Hut, and
Long John Silver's restaurants worldwide, and
A&W Restaurants everywhere but
Canada. Based in
Louisville,
Kentucky, it's the world's largest
fast food restaurant company in terms of system units — over 35,000 restaurants around the world in more than 110 countries and territories. In 2007, Yum!'s global
sales totalled more than
US$10 billion.
History
Yum! was created on
October 7,
1997, as
Tricon Global Restaurants, Inc. an independent company, as a result of a spin-off from
PepsiCo, which owned and franchised the KFC, Pizza Hut and Taco Bell brands worldwide. Because of the company's previous relationship with Pepsi, Yum! Brands has a lifetime contract with PepsiCo, with notable exceptions being with
Dr Pepper Snapple Group for A&W Restaurants to be the exclusive restaurant provider of
A&W Root Beer as well as franchisees such as
HMSHost and college-operated locations that have contracts with
Coca-Cola that override PepsiCo's lifetime contract with Yum! Brands.
Yum! president, David C. Novak became
chief executive officer on
January 1,
2000 and
chairman of the board on
January 1,
2001. Novak is a member of the Yum! executive/finance committee and is a director of
J.P. Morgan Chase.
In
March 2002, Tricon announced the acquisition of Lexington-based Yorkshire Global Restaurants, owner of the
Long John Silver's and
A&W All-American Food chains and its intention to change the company's name to Yum! Brands, Inc. In
May 16,
2002, the name change became effective after a vote during the company's annual shareholders meeting, and on
June 17,
2002, Yum! executed a two-for-one
stock split.
In
2004 and
2005, Yum! Brands was the target of boycotts by the
American Decency Association for its advertising on what it calls "trashy shows" and by the Organic Farmers & Gardeners Union for alleged "sweatshop conditions" among farm workers .
In
February 1,
2006, Yum! Brands became the first official sponsor of the
Kentucky Derby, which is now called "The Kentucky Derby Presented by Yum! Brands".
The growth of Yum! Brands throughout the United States has slowed from its previous rapid expansion. This is due to the fact that the chain has saturated most of the domestic market. The future growth of Yum! Brands is targeted mainly at foreign areas, such as China, where populations are enjoying increases in income.
Brands
Further Information
Get more info on 'Yum Brands Inc'.
|
External Link Exchanges
Do you know how hard it is to get a link from a large encyclopaedia? Well we're different and will prove it. To get a link from us just add the following HTML to your site on a relevant page:
<a href="http://yum__brands.totallyexplained.com">Yum! Brands Totally Explained</a>
Then simply click through this link from your web page. Our crawlers will verify your link, extract the title of your web page and instantly add a link back to it. If you like you can remove the words Totally Explained and embed the link in article text.
As long as your link remains in place, we'll keep our link to you right here. Please play fair - our crawlers are watching. Your site must be closely related to this one's topic. Any kind of spamming, dubious practises or removing the link will result in your link from us being dropped and, potentially, your whole site being banned. |
